Putting on a good show

Staging a big exhibition is a major logistical challenge. From the massive concerns like finding a venue to making sure there are enough paper cups available, and just one detail that isn’t right can lower the tone of the whole event. Getting it all right is a massive task for anyone, especially those who aren’t used to it. Let’s say for the sake of example that an outdoor sports retailer wants to stage a boating and watersports show. It’s not something they have specialist staff for, so they have to figure it out themselves.

First of all comes the venue. It will have to be near a suitable body of water and provide easy access with a slipway. There will have to be space for spectators to watch the sailing and kayaking and any planned demonstrations, canoe polo matches, or waterski displays on the water. There will need to be places for the boaters to get changed. That’s just the specialist requirements, and every kind of exhibition or show will have a different set of those. They’ll also need ample car parking and easy public transport links, space for exhibition stands and the provision of food and drink, toilets, and it’s a legal necessity to ensure access for the disabled and less mobile.

Smaller shows can ask exhibitors to provide their own stands, but if the aim of the exercise is to make money by attracting both exhibitors and visitors, it may be better to contact exhibition suppliers and look at hiring stalls in bulk and passing that cost on to anyone who wants to hire one. In fact, good exhibition suppliers can provide much of what will fill the venue- stands and banners, stalls, tables, matching chairs and so on.

Attractions also need to be arranged. The organisers of the watersports show might ask local clubs to provide displays of their skills or canoe schools if they’d like to run taster classes. They could invite well-known personalities like former Olympic rowers to give talks and presentations, and screen relevant videos and movies. Audio visual equipment can be hired along with exhibition stands and all the other bits and pieces a show needs to run smoothly.

It is also of utmost importance to make sure that all the relevant permits are obtained and the necessary paperwork completed. Any large public event will need to obtain council permission while still in the planning phase. Car parking in particular can be sticking point, as can any potential safety issues. The watersports show, for example, will need to demonstrate that appropriate measures are in place to keep children from falling into the water and make sure first aid and rescue personnel will be present. Public liability insurance may be required for any event of significant size.

The last step (although it shouldn’t be left to the last minute) is publicity and advertising. These days the internet is an important advertising resource, along with the more traditional print and radio media. Even something so small as a Facebook fan page can make a big difference to the ultimate popularity of an event.

The Article is written by tsnn.co.uk/ providing exhibition suppliers and banner stands Services. Visit http://www.tsnn.co.uk/ for more information on tsnn.co.uk/Products & Services___________________________Copyright information This article is free for reproduction but must be reproduced in its entirety, including live links & this copyright statement must be included. Visit tsnn.co.uk/ for more services!

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