The cosmetics industry, like many others, is always keen to herald any new breakthrough. Research and development departments are constantly looking to introduce products that promise to change the face of the whole market, with a steady stream of innovations claiming to be this year’s ‘next big thing’. Over the decades, many items have been hailed as the future of make-up.
In the last couple of years, however, we’ve seen a genuine breakthrough, one that has caused a tidal wave of excitement and anticipation throughout the industry. Mineral powder make-up has won the hearts and minds of millions in no time at all, including some of the most glamorous women in Hollywood. And there are plenty of reasons why it’s proved so popular.
It’s a totally natural product, and contains no artificial ingredients or additives. Nor are there any synthetic perfumes, so it’s ideal even for people with skin allergies. The foundation powder gives the wearer a healthy glow, and goes on easily with a single sweep of the brush. It’s also economical to use, because there’s little or no waste to worry about.
As well as being easy to apply, it also has excellent concealing qualities. Minor blemishes, small scars and age spots disappear easily, and even larger marks can be hidden with an extra sweep or two. It can be applied dry straight from the container, or, for a heavier covering, with a damp brush. It gives a wonderful lustre that is guaranteed to garner compliments from all corners.
Mineral powder make-up is so light on the skin, it’s easy to forget you’re even wearing it. Some of the most famous cosmetics artists in the movie industry have been won over by this amazing new breakthrough. It’s even possible to use it to conceal blemishes elsewhere on the body, such as the neck, arms and legs. And remember, a little of it goes a very long way.
Another benefit it brings is that once it’s on, it stays on. It won’t wash off in water, or through perspiration. Smearing is unlikely to occur, as long as you don’t rub the area too much. It will continue to give you a faultless look throughout the day, giving you an unprecedented level of confidence in your appearance.
Foundation products in the past often had a thick, unattractive feel for the wearer, and gave a cakey look. They’re also absorbed into the skin during the course of the day, leading to an inconsistent finish which constantly needs further attention. Now, thanks to natural minerals, newer foundations remain on the face at all times, giving a superb finish from morning till night.
At long last, mineral powder make-up has revolutionised the cosmetics industry. It looks and feels superb, and provides excellent coverage with little or no waste.
Mineral powder make-up products are 100% natural, and always look superb.